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As part of his ongoing mission to combat plastic pollution, record-breaking swimmer Oly Rush took on Loch Ness in a unique awareness-raising campaign. For three days, he swam in the loch trailed by a 15-foot-long “Loch Mess Monster” named Percy, a plesiosaur sculpture made from 800 plastic bottles collected in a single day from a beach on the Isle of Wight. Organised by Project Planet Earth, the event captured public attention through creativity and humour, using the mythical appeal of the Loch Ness Monster to engage visitors and teach children about recycling and ocean conservation. Percy was designed and built by Glenn Martin, with support on the trip from Roy Beal of Clean Jurassic Coast and photographer Lee Cooper. Sponsored by Greenfolk Ltd., the event showcased Oly’s passion for marine protection and his continued use of eye-catching stunts to drive real-world change.

In July 2023, record-breaking swimmer and environmental advocate Oly Rush embarked on an innovative endeavour to spotlight the pervasive issue of plastic pollution. Dubbed "Trash Tow 2023," Oly and members of the Project Planet Earth team swam across Swanage Bay, towing Glenn Martin’s creation, a 15-foot-long, 80kg plesiosaur sculpture named "Percy," constructed from 600 plastic bottles and other beach-collected debris. This striking visual aimed to capture public attention and raise awareness about the detrimental impact of plastic waste on marine ecosystems. Throughout the 12-hour swim, volunteers from Project Planet Earth engaged with beachgoers to discuss the initiative and promote environmental stewardship. This creative campaign exemplifies Oly's dedication to marine conservation and his ability to inspire communities to confront environmental challenges.